--- title: Blog | Dr. Haffa & Partner | Horst Höfflin description: "Dr. Horst Höfflin ist Gründer und geschäftsführender Gesellschafter von Dr. Haffa & Partner. Fokus seiner Arbeit sind Strategische Kommunikationsberatung und Kommunikations-Prozess-Management sowie Social Media. Hintergrund: Studium Maschinenbau und Germanistik. Promotion in Sprachwissenschaft. Redakteur verschiedener IT-Fachzeitschriften. Nach der Arbeit: Biographien, Kochen und Oldtimer-Motorräder" --- - [Alle Blogartikel](https://info.haffapartner.de/en/blog) - [Posts in English](https://info.haffapartner.de/en/blog/tag/posts-in-english) 18 May 2015 - [Posts in English](https://info.haffapartner.de/en/blog/tag/posts-in-english) #### [Professional translations — “You can translate literally, but it’s a recipe for crap”](https://info.haffapartner.de/en/blog/professional-translations-you-can-translate-literally-but-its-a-recipe-for-crap) This blog post was inspired by a text we received from a customer we were to “just have a... [Mehr erfahren **](https://info.haffapartner.de/en/blog/professional-translations-you-can-translate-literally-but-its-a-recipe-for-crap) ### STAY UP TO DATE ### It's very quick: Subscribe to our blog and you will receive a message with every new blog entry. [![Subscribe to blog!](https://no-cache.hubspot.com/cta/default/550439/4fe161c9-48eb-4118-afb5-2e2169f3dde8.png)](https://cta-redirect.hubspot.com/cta/redirect/550439/4fe161c9-48eb-4118-afb5-2e2169f3dde8) #### Aktuelle Blogartikel ##### [Professional translations — “You can translate literally,...](https://info.haffapartner.de/en/blog/professional-translations-you-can-translate-literally-but-its-a-recipe-for-crap) May 18, 2015 ##### [Localizing instead of Translating: How to make...](https://info.haffapartner.de/en/blog/localizing-instead-of-translating-how-to-make-international-press-releases-work) Apr 16, 2014 ##### [Customer Reference Programs: Making satisfied customers talk](https://info.haffapartner.de/en/blog/customer-reference-programs-making-satisfied-customers-talk) Mar 5, 2014 #### Kategorien - [Posts in English (3)](https://info.haffapartner.de/en/blog/tag/posts-in-english) - -